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By Meredith Craig

Here are some of the great truths about devastating Hurricane Katrina that made landfall in New Orleans, LA in August 2005. The hurricane was one of the five deadliest hurricanes in United States history. Almost every levee in metro New Orleans breached as Hurricane Katrina passed east of the city, subsequently flooding 80% of the city and many areas of neighboring parishes for weeks. Approximately 1,840 lost their lives from Hurricane Katrina and the estimated damage was around $81 .2 billion.

     Almost everyone saw the images on the news of the stranded motorists, flooded areas, the destroyed city and the devastated souls. Marco Perez, general man-ager of the Lakefront Arena at The University of New Orleans, was no exception.

     As with everyone in the city, we too were affected,” said Perez. “As a revenue producer for The University of New Orleans, the Lakefront Arena, prior to Hurricane Katrina, contributed an average of $1 .4 million in revenue to the University annually; however, after the hurricane the arena had to pass on several shows resulting in a large loss of revenue.”

     The Lakefront Arena was destroyed in the storm resulting in the need to repair and rebuild much of the interior and exterior structure. The damage included subsequent disfigurement of the roof. “The entire roof was missing when I saw the building. If the tiles had not been sucked out by the storm they had come crashing down into the arena,” said Perez.

     This resulted in a great amount of water damage and mold when the building started to dry out. In addition, the metal fascia on the outside of the facility was in need of great repair due to the high winds that tormented it during the storm. There are four ramps that lead in to the facility that also needed to be refinished. Inside the building there were several areas ravaged by the storm. The following needed repair: 8,700 fixed seats, theatrical curtain winch system, scoreboard, lighting control system, audio PA system, spotlights, skybox, all concession stands and coolers, concourse flooring, restrooms, Star Suites production offices, and visiting team rooms. Renovations were needed to many of the arena offices and meeting rooms. New folding chairs and a new basketball floor were also needed to be put back into the arena, and the marquee needed repair as well.

    According to Perez, “The Federal Emergency Management Agency and the Louisiana State Facility Planning and Control as well as the architects and engineers from Holly & Smith and Crumb Engineering were instrumental throughout the reconstruction and repairs to the Lakefront Arena.”

Rebuilding
Not only was the building where Perez had been working for 25 years destroyed, but he had to rebuild his own life simultaneously, having also been affected by the flood. While Perez is currently the general manager of the UNO Lakefront Arena, he has been an active and involved member of the UNO community for more than 25 years. In addition, he is an active member of the International Association of Assembly Managers.

     As a political science student, Perez’s intentions were to graduate and attend law school. Perez began to realize his passion for UNO when he began working at the Lakefront Arena in security in 1983. After catching a glimmer of the excitement backstage, he continued his career path working his way up from event coordinator to assistant general manager and now to general manager, a position he has held since 1997.

     New Orleans had a rebuilding effort of momentous proportions. The pain, suffering and challenges that the people were facing were catastrophic. Everyone one thing that no one could predict, the soul of the city. New Orleans is known for its Cajun influences and its mystique that can be found in the quaint shops in the French Quarter. So when the people of this city were confronted with devastation and disaster giving in was not an option because Laissez Les Bon Temps Rouler (Let the Good Times Roll) is a way of life.

     The Lakefront Arena was no different and neither were Perez and his staff. After almost three years of renovation and repair, The University of New Orleans Lakefront Arena reopened its doors to the public on May 2, 2008 in a grand ceremony fit for all of those that love New Orleans.

     Pulling up in front of the building you would never know the damage that had been present a few years earlier. You could not see any remnants of the shards of roof that had been hanging from the top, or the water damage, and there were even new plants included in the landscaping outside. The building was like a string of Mardi Gras beads, sparkling, shining and whispering a promise of fun and entertainment associated with it.

The Sound of Happiness
The ribbon cutting that ensued was a time for reflection, honor and celebration. Mayor C. Ray Nagin was part of the festivities, lending his support to this exciting occasion, as well as many other industry colleagues, university officials, friends and family.

“We were so thrilled with the turn out for this historic day in the life of the
Lakefront Arena. This was the light at the end of a very long tunnel and I could not imagine a more perfect grand opening,” said Perez.

     After the ribbon cutting, it was time to open the doors for the evening’s event, High School Musical – The Ice Tour. As the families poured into the arena and sat in their seats complete with glow sticks, cotton candy, and lots of laughter it was heart stopping to look up at the seats and the roof and to imagine the last time something poured in to the facility. Water, tons of it, complete with destruction and loss of hope. But hope and soul won out and as Perez got up to welcome the crowd, they roared. The sound of happiness is much louder than the sound of devastation!

     Perez walked to the microphone placed on the floor in the middle of the arena. “Thank you for being part of our historic grand reopening. Are you all ready for High School Musical – The Ice Tour?” The exhilarated crowd grew in power and sound and the joy overflowed. “Then let the show begin!” The music started and as the graceful skaters took the ice there had to have been a feeling of awe from them, thinking, “I am part of history here.”

     After the show, there was a cast party and in the green room there was a book complete with newspaper clippings from the beginning of the hurricane disaster through the rebuilding efforts. It was inspiring to see the cast take a moment to pour over the pages and see what they had been a part of that evening. As the celebration continued, Perez took a moment to take a break and rest his feet in his office. His temporary office is a small room with a desk and little room for anything else. The permanent offices are not finished yet, but there are windows in there that overlook the lake and the new exterior of the building, another reminder of the ashes of struggle from which this building rose and now flies on the wings of hope.

     “Now that the Lakefront Arena has officially reopened, the concerts, family shows and graduations are in full swing,” said Perez. “We’ve hosted 18 graduation ceremonies and held other exciting events including Katt Williams, the 25th Annual WYES International Beer Tasting, Carrie Underwood, The Wiggles (July 27), and Playhouse Disney Live! (December 12) with quite a bit more on the books. Promoters and event planners are as excited to be back at the UNO Lakefront Arena as I am.”

     The repairs were numerous and the cost was approximately $25 million, but a price tag cannot be placed on the patron experiences that will result from attending the events there.  As Lowell would suggest, “Great souls are portions of eternity” and New Orleans also has a saying “Soul is Water-proof.” So it can be suggested that these waterproof souls in New Orleans and at the Lakefront Arena are portions of eternity that have risen from the water to hope. The University of New Orleans Arena could not have set a more perfect example.
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Meredith Craig is public relations manager for IAAM and was in New Orleans for the re-opening of the UNO Lakefront Arena on May 2. Contact her at meredith.craig@iaam.org.
 

 
 

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