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 By Carl A. H. Martin


Please let me ask one thing, don’t be the one who isn’t there next year, you will only miss it again!” Bet none of you remember these words or when they were written! **

     Better still, how many of you actually remember the International Pavilion pre-sentations last year? That’s the clue!

     Well, if you don’t, you now have another chance to go hear folks from around the world relate to us their experience of life in the big bad ‘International’ world we all live in.

     In Anaheim this year, at the IAAM’s Annual Conference & Trade Show, there will again be presentations at the International Pavilion, designed this year for us by the architectural practice of Skidmore, Owings and Merrill, thank you. These will be on Sunday 27th July starting at 1 200hrs and on Monday 28th July from 0900hrs.

The Lineup
We are privileged once again this year to have an eclectic mixture of speakers. These include:

     Michael Lischer, from Sport Concepts in London, England. Michael is an architect, who, along with his partners, has been involved with, amongst other things, the design of facilities for several Olympic Games, was employed by Sport England to review the new Wembley Stadium designs (not that that seemed to do much good!), and has some prestigious Arena designs to his name. Although he lives in England he hails from Kansas. Still, you can’t have everything, but it does kind of give him an International edge.

     Mr. Eric Gao is the CEO of the Workers Stadium in Beijing, China and has kindly accepted our invitation to present here in Anaheim and, in the year of the Beijing Olympics, is certain to have plenty of interesting anecdotes for us. We welcome Mr. Gao and look forward from him.

     Bob Hannigan from Feld Entertainment truly is one of IAAM’s International members. A charming and modest man, Bob has sold Disney on Ice around the world for a “few” years now and those of us who have been fortunate enough to do business with Bob and still have fingers left after shaking hands with him (you should always count them afterwards) will eagerly await his stories.
The rest of you should come as well!

     Despite the many pleas to the contrary, we have accepted back Guy Dunstan from the NEC Group in Birmingham, England. Recently the NEC got into bed with some new international partners and Guy will be telling the story, possibly alongside the new partners who will tell us their side. Sounds enthralling.

     The new DVP of IAAM Europe, Henk Markerink, who also has a proper job as managing director of the Amsterdam Arena in the Netherlands, which is in fact a huge football stadium, will be there to educate us with the future of our industry, both seriously and humorously. If you haven’t heard Henk speak before you have to make the effort this time. Charismatic to say the least, he is fascinating to listen to and to learn from. Many leaders in the industry have agreed with that statement.

More Highlights
Pollstar magazine is both popular and respected in our industry. Gary Smith, its chief operating officer from the States, can be seen at just about any industry event throughout the world and so has a good idea what the word International means.
He knows everyone (and probably all about them). Gary snatched my hand off when I met him at the ILMC meeting in London and offered him the chance to talk to us. He is making the effort, so we should.

     Those of you who have had the opportunity to be in his presence or to have read any of his “Book of the District” series will know this man is certifiable. One of the nuttiest guys I have had the luck to meet, yet intelligent and erudite at the same time, John Benett is the executive officer of the VMA in Australia. Hailing from Down Under but very well travelled, normally to vineyards worldwide, John understands International and will no doubt have several things to say about it. He is never short of words.

     HOK, one of IAAM’s sponsors, to whom we are grateful, are the last, but not least, on the list of speakers we have for your entertainment and, dare one say, education. Another of our truly International members, HOK practice worldwide, so know the meaning of International and
it is certain we will be well served by their representative.

     So there it is. You will all, I hope, have realised by now that the theme is Interna- tional, the ‘I’ in IAAM. Wherever you are from, however busy you may think you are going to be, please show some respect and give these people who are giving theirs for free, some time. Thank you.
fm

Carl A H Martin is Director, European Services, for IAAM Europe.
**Facility Manager, October/November 2007


The 2008 Asia Pacific Venue Industry Congress and Showcase ran from May 4-7 in Auckland, New Zealand and was applauded by delegates as the ideal opportunity for members of the VMA and their industry suppliers to highlight their latest products and to foster stronger, more supportive mutual relationships.

     The 2008 event also heralded the first year of the VMA’s affiliation with the IAAM, whose President Steve Peters, CFE, and 1st VP Robyn Williams, CFE, attended and provided delegates a four-day opportunity to share in all the benefits of being joined with such a significant organization.

Hosted by comedian and author Terry Williams, the Congress this year saw high-profile guest speakers including Lois Appleby, Board member for the 2011 Rugby World Cup;
Sandy Hollway, senior consultant to the consultancy company TFG and former CEO of the Sydney Organizing Committee for the 2000 Olympic Games; and Peters, IAAM President and founder and president of VenuWorks. The four action-filled days of the Asia Pacific Venue Industry Congress and Showcase featured sessions, workshops and plenary events on hot environmental topics including “Going green and being responsible” and “Climate change and its effect on venue management” as well as subjects such as risk and disaster management for venues, defining and delivering value, and recruitment and retention of casual staff.

Ticketek Delivers a World-First Online Tool
Ticketek is the leading ticketing partner to the sports and live entertainment industry in Australia and New Zealand. With a strong focus on customer service, innovative products and market-leading technology, Ticketek processes over 18 million tickets to more than 13,000 events per year.

     It is no wonder Ticketek delivered the aptly named Reserve A Seat – a world-first online tool, because it makes it quick and easy for customers to organise a group of friends for an event, without the hassle of having to pay for friends’ tickets upfront.

     “Reserve A Seat taps into how our customers connect and communicate today,” said Geoff Jones, CEO of Ticketek. “We have taken all the hassle out of getting a group together for a night out at the theatre, or a day at the game by making it a simple and quick online process for a group of friends to buy their own seats and still sit together.”
Reserve A Seat is available on select events and is a simple three- step process:

     1. A customer purchases their own tickets and can then select the Reserve A Seat tool to hold a limited number of adjoining seats for their friends for a set period of time.

     2. The customer then nominates the friends they would like to invite to purchase the seats on hold and Reserve A Seat sends them an auto-mated email invitation with all the event details, the number of seats on hold, the time period for purchase and a link to the purchase page.

     3. The invitee chooses to purchase as many seats as they wish from the number of hold and pays for them using the standard ticketek.com.au purchase process. Reserve A Seat allocates seats on a first come first served basis and sequentially as they are bought so there are no seating gaps and all the group gets together. If the seats are not purchased within the time limit, they are automatically returned to sale.

     Developed in-house, Reserve A Seat has already proven successful, with an increasing number of Australian and New Zealand venues and promoters supporting the inventive online tool.

     Ticketek has certainly paved the way in the industry by offering a unique, world-first, solution that generates word- of-mouth to a potential new customer base. It is an exceptional tool that creates more opportunities for venues and promoters to sell a greater number of tickets to their events.
fm
 

 
 

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