Brad Schrock of 360 Architecture on Stadium Design

San Jose Earthquakes

Brad Schrock, a principal at IAVM allied member and sponsor 360 Architecture, recently spoke with the Silicon Valley Business Journal about the San Jose Earthquakes’ new stadium.

“Across the U.S., the thing that’s at the forefront is we design these stadiums to compete,” Schrock told reporter Nathan Donato-Weinstein. “And the competition is the 72-inch flat screen TV and the comfort of being there and not fighting traffic.”

Schrock said that some ways to compete against the sofa is to heighten the guest experience with items such as individual screens at every seat or immersive technology. There’s also a new trend involving capacity.

“There’s an increasing trend of driving down capacity,” Schrock said. “The goal is to create more demand. We’re seeing that a lot in the NBA. It gets to this issue of, you’d rather be in a sellout situation.”

Please check out the Silicon Valley Business Journal for the complete article, to learn more about Schrock, and if he really set out to build the longest bar in the U.S.

(Image: 360 Architecture)

The post Brad Schrock of 360 Architecture on Stadium Design appeared first on International Association of Venue Managers.

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