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IAVM Regions 2 & 3
Combined Meeting


May 16-18, 2011
The Resch Center

Green Bay, WI


Program



 

 

 
Monday, May 16 2011
 
12:00 pm – 5:00 pm
 
Golf at: Green Bay Country Club
2400 Klondike Road
Green Bay, WI 54311
(920)339-4222

11:00 am – 6:00 pm
 
Registration in the Cambria Suites lobby

6:00 pm
 
Board buses from the Cambria Suites Lobby

6:30 pm – 8:30 pm
 
Opening Reception aboard the Foxy Lady (Cruise the Fox River and the Bay of Green Bay)

9:00 pm -12:00 am
Location: Robin Room
 
Hospitality Suite at the Cambria Suites
   

     

 
Tuesday,  May 17 2011
   
7:00 am – 7:45 am
 
Breakfast & Registration in the Cambria Suites lobby

7:45 am
Board bus from the Cambria Suites lobby:
Destination - Meyer Theatre

8:30 am



Dr. Lalia Rach
 
Understanding the Revised Rules of Engagement,
Dr. Lalia Rach, Rach Enterprises

Dr. Lalia Rach is a professor and dean emeritus at the Tisch Center for Hospitality, Tourism, and Sports Management at New York University in New York City and is a nationally recognized tourism educator. She holds a B.S. and M.B.A. from the University of Wisconsin and an Ed.D. from The George Washington University in Washington, D.C.

Lalia is also the founder of Rach Enterprises and is a trusted consultant, popular moderator and an internationally recognized speaker. She serves as an adviser to senior level executives at many of America's leading companies, with a focus on future trends, branding, and marketing strategies. Her clients include corporate, association and government leaders in the hospitality, tourism, sales and marketing, entertainment and sports industries.

9:30 am – 9:45 am
 
2012 Meeting Location Announcement
for Regions II and III - Break

9:45 am-10:45 am
Location: Meyer Theatre

Brandon Lucas

 
Rethinking Venue Marketing in the Digital Space, Brandon Lucas, Carbonhouse

A business leader with two decades of experience in the live-event industry, Brandon Lucas climbed the ranks of some of the country's biggest entertainment companies, ultimately becoming Senior Vice President of Marketing for Clear Channel Entertainment—Music Group (now Live Nation). Brandon has opened a number of facilities, including the Charlotte Bobcats Arena, where he was responsible for an arena that was not only one of highest grossing arenas in the country, but also was nominated for POLLSTAR Arena of the Year and Best New Major Concert Venue.

In 2007, Brandon joined Carbonhouse, joining his lifetime of experience in event marketing with his passion for interactive technologies to roll out digital solutions specifically tailored for the facilities industry. Brandon has lent his expertise across the country by participating in industry discussions of marketing and technology.

10:45 am
Board buses from the Meyer Theatre lobby:
Destination - Resch Center

11:15 am – 6:00 pm
Location: Rotunda

 
Silent Auction Hours for Tuesday
11:15 am – 12:15 pm
Location: Cellcom Room












Location: Resch Connector
 

Concurrent Sessions
   • Monday Night Football – In 6 Days, Derek Hillestad,      TCF Bank Stadium

   72 Hours – You will get a behind the scenes look at
   venue readiness and logistics associated with changing    the location of an NFL football game from the Vikings    stadium in the Metrodome to the TCF Bank Stadium at    the University of Minnesota (after it had been “closed    for the season”). Derek will also show a video of the    events as they unfolded and explain the details by day    what needed to happen. This session will highlight the    importance of planning, communication, and teamwork.

   • Social Media Today-Panel, Stephanie Fiedler, PMI       Entertainment Group, Moderator

   Join Alex Blicharz from PMI Entertainment Group,    Stephani Nagle from the I wireless Center and Stephanie    Fiedler from PMI Entertainment Group as they discuss    what’s working for buildings and what’s not in regards
   to social media. Come to this open forum to discuss this    and more including content creation, contesting,    promotions, social integration for web sites and social    media employee structures and policies.

12:15 pm – 1:30 pm
Location: Oneida Club
 
Lunch – IAVM Foundation Dana Glazier, CAE, Director of Research & Knowledge Management, IAVM Headquarters

VenueDataSource will give members the capability to effectively manage and measure: venue operation, venue competitiveness, and venue value through an easy-to-use online portal and system. Learn more about this IAVM Foundation grant funded project and how it will help you find efficiencies and benchmark against other like venues. Industry providers of services and products will also be able to find and compare venues with needs.

1:30 pm – 2:30 pm
Location: Cellcom Room



















Location: Resch Connector
 

Concurrent Sessions
   • Know your options! Ticketing is not a one size fits      all, Marshall Pred, Tickets.com, Moderator

   Arts, entertainment, and sports organizations and    promoters have more options today as it relates to    ticketing technology than ever before. As venue    operators you need to leverage these opportunities. It is    not only critical to know what the marketplace has to    offer, but it is also important to examine your own    ticketing organization. Most organizations are looking    for ways to: Maximize revenue opportunities, obtain    more control and the ability to create a stronger    relationship with their customer. So, as venue operators    how do we go about achieving these objectives? The    purpose of this session is NOT to sell you on any specific    ticketing company, rather open your mind that ticketing    is a big space...so don't hide in the corner with blinders    on! Ed Gow, Brendan Bruss, Tammy Koolbeck and Steve    Toepfer will share their insight and experience with you.

   • Customer Service – A key Ingredient for Success!      Panel Connie Thompson, Monona Terrace, Moderator

   Join Connie Thompson from Monona Terrace, Rich    MacKeigan from Van Andel Arena, and Tammy Ebben    from the Fox Cities Performing Arts Center as they    discuss how each genre handles customer service in    their specific venue. Topics they will discuss are: Hiring    practices that support achieving service excellence,    training to ensure success, the new customer service    baseline and measuring performance.

2:30 pm – 3:30 pm
Location: Cellcom Room












Location: Resch Connector
 

Concurrent Sessions
   • Revenue Streams for your venues to explore, Ken      Wachter, PMI Entertainment Group and John Loos,      Washington Pavilion Management

   Want to increase your revenue? This session will share    with you creative and new ideas that will enhance your    venues revenue streams: from sponsorship dollars, to    suite sales to creative packages. Come hear from    experienced professionals who will share stories from    their 50 plus years in the business. They have taken on    many challenges over the years with a wide range of    responsibilities that will stimulate those who attend.

   • Work – Life – Balance ~ The Glamour of Show      Business Bill DiCarlo, Alliant Energy Center, Moderator

   Kristie Haney from PMI Entertainment Group, Derek    Hillestad from TCF Stadium, Scott Mullen from I wireless    Center and David Ross from Show Me Center speak on    what “being in” this business means to them, how to    qualify the passion, hours and sacrifice this business    takes on. Also we will explore the effects this passion    has on family life. The panel will share their experiences    and offer insight on how working in this world of show    business is not a 40 hour a week job!

3:30 pm – 3:45 pm
 
Break Resch Lobby

3:45 pm – 4:45 pm
Location: Resch Connector









Location: Cellcom Room



 

Concurrent Sessions
   • Midwest Promoter Panel, Tom Richter, Venuworks,       Moderator

   Matt Best from Echo Ministries, John Kunz with    Rivertown Live & FM Entertainment, Jade Nielsen with    Jade Presents and Gene Hollister from Rose Presents will    discuss the concert industry, the upcoming summer    scene and what the final quarter looks like. Come    prepared with questions.

   • McCormick Place: An Inside Look at the Legislative      Reform, Anthony Lopez, McCormick Place

   Find out more about the recent legislative changes at    McCormick Place, including how they have managed the    process, what the effects and unintended consequences    have been and where they see things headed over the    next several months.

4:45 pm – 5:45 pm


Region Meetings

          Region II : Cellcom Room         
          Region III: Resch Connector

6:30 pm – 8:30 pm
The Bar
  Trivia in Titletown
9:00 pm – 12:00 am
Robin Room
  Hospitality Suite- at the Cambria Suite
     

     

 
Wednesday,  May 18th 2011
8:00 am
 
Walk to Lambeau Field (2 blocks from hotel)

8:30 am

Breakfast Lambeau Field

9:00 am – 9:45 am
Legends Club 3rd floor

Mark Murphy

 
Building a Winning Team
Mark Murphy, Green Bay Packers

9:45 am – 10:30 am  
Tour of Lambeau Field

11:00 am – 12:30 pm
Shopko Hall

Betty Siegel
 

ADA Legislation, Betty Siegel, John F. Kennedy Center for the Performing Arts

Ms. Siegel has specialized in arts and disability issues for over twenty five years. She started in the field at Arena Stage in Washington, D.C., moved to Austin TX where she ran a small arts and disability non-profit, and was certified as a sign language interpreter. She is currently Director of Accessibility at the John F. Kennedy Center for the Performing Arts in Washington, DC. She oversees accessibility compliance, policies, and accommodations for all performances, programs, events, and facilities. She initiated and works on national and international projects such as the Leadership Exchange in Arts and Disability (LEAD) network of cultural arts administrators. Ms. Siegel holds a JD and is currently licensed to practice law in the Commonwealth of Virginia.

12:30 pm – 1:30 pm
Oneida Club
 
Lunch – IAVM Headquarters Update, Randy Brown, CFE

Vice Chair Brown will update attendees on recent IAVM activities including the candidate search for the next IAVM President and CEO, legislative actions, chapter meetings, financials and the IAVM Foundation.

12:45 pm  
Silent Auction Concludes

1:30 pm – 3:00 pm




 
Round Table Discussions - Shopko Hall

1. XXXXXXXXXXXXXX
Location: TBD

2. XXXXXXXXXXXXXXX
Location: TBD

3. XXXXXXXXXXXXXXX
Location: TBD

 



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