Arenas Sessions

All sessions held in Music City Center 209, unless otherwise indicated.

#WOW: Transforming your Customer Experience
Monday, 8:00 AM - 10:00 AM

Speaker: Greg ChaseExecutive Director of Guest Experience, MGM Resorts International

Fasten your seatbelt for an interactive journey to get your customers saying, #WOW! Hear tips from Greg Chase, MGM Resorts International’s Corporate Executive Director of Guest Experience, on how to develop and execute strategies to create personalized experiences for your customers and motivate team members to deliver a transformative customer experience. From small venues to large scale arenas, there is one catalyst for success, YOU!


Arenas BootCamp
Monday, 4:00 PM - 4:45 PM & 5:00 PM - 5:45 PM
Bridgestone Arena
Sponsored by: Bridgestone Arena

Panelists: Zane Collings, Assistant General Manager, SMG Jacksonville; Brian Sipe, General Manager, Mohegan Sun Arena at Casey Plaza; Chris Bird, General Manager, Augusta Entertainment Complex; Tina Suca, VP of Industry Relations, Brooklyn Sports & Entertainment; Kevin Preast, Senior Vice President of Event Management, Tampa Bay Sports & Entertainment 

Booking 101: Routing Strategies: Large vs Small Market/Arena and How they are Similar yet Different

Come hear different viewpoints from veteran industry professionals in both small and large markets and arenas on how they make their arena stand out to book shows and entertainment.  Learn what they do to make their respective arenas a must play to the promoters, agents and managers. 



Sector Orientation
Tuesday, 8:00 AM - 8:45 AM

Speakers: Scott Mullen, CFE, Executive Director, iWireless Center; Matt Gibson, CFE, General Manager, Spokane Veterans Memorial Arena

Welcome to AMC @ VC 2017!  As part of the conference, the AMC Programming Committee has set-up exciting and informative sessions on many different aspects of our business including show routing strategies, safety and security, technology, marketing and information on the latest shows and bands coming to your arena. We look forward to you joining us for a great week of education and networking.


Alternative Security Measures and Trends that Impact Your Emergency Preparedness Planning
Tuesday, 9:00 AM - 9:45 PM

Panelists: Special Agent Adriaan Valk, Joint Terrorism Task Force, Memphis Division - Nashville RA, FBI; Matt Bettenhausen, Senior Vice President and Chief Security Officer, AEG Worldwide; Chad Ludkey, Director of Public Safety, Nashville Predators/Bridgestone Arena

As venue managers, we’re all aware of the importance of having an Emergency Action Plan.  But when is the last time you reviewed your EAP?  Has it evolved with the growing threats we see today?  This session will focus on the changing dynamics of security planning that should be incorporated in any venue’s safety and security protocols.



New Arena Technologies
Tuesday, 2:30 PM - 3:15 PM
Sponsored byVoyage Control

Moderator: Mike Haramia, LEED® AP BD+C, Sports Practice Leader, Associate, Henderson Engineers, Inc

Speakers: Jim Alexander, Director of Business Development, Boingo Wireless; Josh Meler, Chief Marketing Officer, AVAI MOBILE; Dennis Scanlon, Vice President, Sales, Etix; Russell Vest, Director, ExteNet Systems

This session will cover how arenas can utilize the latest methods of engaging consumers and analyzing data and how that information can be utilized to generate income for arenas.

Learning Objectives:

  • Learn what enhancements need to be in place to for guests to communicate and to capture data from consumers
  • Explore if and how arenas can utilize analytical data to generate revenues
  • Demonstrate how arenas can profit from sharing in the fees collected by mobile phone carriers



Featured Speaker: Micah Day
Tuesday, 3:30 PM - 4:15 PM
Sponsored by ABI

Speaker: Micah J. Day, Associate Director, Events, National Basketball Association

Micah J. Day, Associate Director for Events with the NBA, is responsible for carrying out NBA marquee events such as the NBA Finals, All-Star weekend, NBA Draft Combine, as well as the NBA’s Global Games series. 

During this session, Micah will speak about the challenges of taking the NBA to other countries.  Topics covered will include:

  •          Challenges associated with cultural, safety, and security differences
  •          Operational logistics of executing an event, including booking a NBA game in a non-NBA venue
  •          Strategy of the NBA as a brand
  •          And more…


Better Marketing Means LOCAL
Tuesday, 4:45 PM - 5:30 PM

Moderator: Matt Gibson, CFE, General Manager, Spokane Veterans Memorial Arena

Panelists: Olivia Christian, Marketing, National Shows 2, LLC. (NS2); Jana DeGeorge, Director of Marketing, Verizon Arena; Tracy Hedrick, Senior Director of Sales and Promotions, Columbus Arena Sports & Entertainment; David Kells, SVP of Booking, Bridgestone Arena / Nashville Predators; Sarah Madalinski, Marketing, National Shows 2, LLC. (NS2) 

One can only imagine how difficult it must be to successfully launch a major tour on a national scale. What media to buy? What are those ticket buyers paying attention to? The hard-working venue marketing folks know the answers to these questions and much, much more! Join us to hear this panel of whip-smart marketing experts tell their stories of triumphs and dumpster fires. Come armed with hard-hitting questions and BE AMAZED.



Spur of the Moment: Audit to Action at AT&T Center
Wednesday, 10:00 AM - 10:45 AM
Sponsored byHOK

Moderator: Ryan T. Evans PE, MBA, LEED AP, Director of Sustainability, Director of Research, Henderson Engineers, Inc. | Concept 520
Panelists: David Ellsworth, CFE, Senior Director of Operations, AT&T Center; Chris DeVolder, AIA, LEED AP, WELL AP, Vice President, Sustainable Design Leader for Sports Recreation + Entertainment, HOK; Zach Kremer PE, CPMP, Commissioning Professional, Outcome Construction Services, a wholly-owned subsidiary of Henderson Engineers

Case study and panel discussion of AT&T Center, which includes the process and results of a comprehensive retro-commissioning endeavor and what happened thereafter.

Target Audience: Building Operators, Building Owners

Details: Spurs Sports and Entertainment received funding for upgrading the AT&T Center, with one caveat – some of the money used in the renovation must be used in upgrades that help save energy. In May 2014, Outcome Construction Services was hired by HOK to begin an assessment for AT&T Center in San Antonio, Texas, which would begin to uncover where energy savings opportunities exist. In the following months, various energy cost reduction measures were evaluated and the best were bundled together and recommended to Spurs Sports and Entertainment, totaling nearly 15% in expected energy savings for a total of roughly $360,000 in operational savings annually with a 1.5-year payback. Spurs Sports and Entertainment then hired Outcome to begin the implementation of these energy-saving measures, currently in progress. This panel discussion will include a short presentation that sets the stage for dialogue we hope to gain from a panel discussion. Representatives from Spurs Sports and Entertainment, HOK, and Outcome will all be available for questions.

Learning Objectives:

  • Discuss the challenges faced by today’s sports facility operators as they relate to performance, maintenance, and cost
  • Recognize how sometimes small changes in operations can have big impacts to the bottom line
  • Identify opportunities discovered at AT&T Center and how the team determined which options to implement



Ticketing Perspective: Why does it look so different when we are looking at the same thing....or are we?
Wednesday, 10:00 AM - 10:45 AM

Moderator: Marshall Pred, Director of Business Development, Etix

Panelists: Brad Garret, Managing Partner, Police Productions; Scott Schoenike, Executive Director, VenuWorks Evansville, LLC; Lonnie Wilkerson, Director of Ticket Operations, Bridgestone Arena

What do you get when you put a building manager, an agent and a box office manager on the same ticketing panel? Let's find out, shall, we?  
One would think all the goals and objectives are all aligned...or are they?  We all want the show to go on sale without a hitch, sell as many tickets as possible and create a pleasurable experience for our why all the stress?  From a ticketing perspective, what keeps them up at night?

Come, listen, ask questions and engage in what promises to be a discussion without any dupes!


Venues Producing Their Own Content
Wednesday, 11:00 AM - 11:45 AM

Moderator: Andrew Prince, Executive VP, Partner, Venue Coalition  

Panelits: Tom Alexander, Manager, Booking, Tacoma Dome; Scott Ford, Director of Marketing & Events, SaskTel Centre; Aran Rush, Assistant General Manager, Golden 1 Center; Andy Warg, Director of Events, Target Center

Have you ever considered creating your own event, but never landed on a specific idea to pursue?  This panel will highlight venues who produce their own events in-house. Panelists will share specific event ideas and discuss how they research, create and execute these events year-after-year 


Non-Concert Productions for Fans of All Ages
Wednesday, 2:00 PM - 2:45 PM
Sponsored bytapin2

Panelists: Casey Gray, Director of Booking, Harlem Globetrotters; David Huntzinger, eSports Talent Representation, WME; IMG eSports; Kenny Layton, Agent, WME; Andriana Magness, Sr. Director of Booking, VStar Entertainment Group

This session is for all venues, regardless of size who are looking for quality shows or events that will bring guests of all ages to your facility and have them leaving with a smile, a memory and a desire to come back again.  Our panel of Agency representatives will share what current or new shows and events are looking for play dates in 2017 and in the future.  This is your chance to hear about all different kinds of productions and shows, exchange business cards, and as important either start or continue to build a relationship for you and your building.



Promoter/Agent Panel: Nash-Vegas Style “It’s still 5 o’clock somewhere”
Wednesday, 3:00 PM - 3:45 PM

Moderator: Dave Brooks, Senior Correspondent, Billboard
Panelists: Brian Hill, Agent, CAA;Lenore Kinder, Talent Buyer, AEG Presents;  Darin Lashinsky, CEO, National Shows 2, LLC. (NS2); Patrick McDill, Director of Touring, Live Nation Country; Bryan Myers, Agent, CAA; Nick Szatmari, Agent, UAA l Universal Attractions Agency                                                                                                                                                   

Each panelist will have 3-5 minutes to speak and share information in a freestyle forum. Our moderator will be asking interesting and fun questions as only Dave can do.



Town Hall
Wednesday, 4:15 PM - 5:15 PM

Speakers: Scott Mullen, CFE, Executive Director, iWireless Center; Matt Gibson, CFE, General Manager, Spokane Veterans Memorial Arena

Are you struggling with an issue in your arena that you can't seem to solve?  Are you implementing the next great idea that you want to share with the rest of the industry?  In the Arena town hall, we are going to hit on the items that you want to talk about.  Come equipped with these items and be prepared to walk out of the session with answers to your issues and ideas to help your staff be successful.  


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