Ruby Newell-Legner 7 Start Service


7 Star Service: Turn Every Customer into a Fan
Presented by Ruby Newell-Legner, Fan Experience Expert

Tuesday, December 13, 2011


4pm EDT, 3pm CDT, 2pm MDT, 1pm PDT (90 minutes)

Registration Ends at Noon CDT, Monday, Dec. 12

Online Registration Is No Longer Available

In a world where competition for the visitor's dollar is tighter than ever, the deciding factor between your business and another is often the experience a customer has during each touch point with your venue.

Ruby’s proprietary 7 step process to promote 7 Star Service provides a roadmap for positive interactions with customers every step of the way through your Cycles of Service™. Leadership personnel and front line staff will all benefit from Ruby’s guidance which is based on her work with Jumeirah Group, operator of the Burj Al Arab, frequently referred to as the only 7 Star Hotel in the world located in Dubai, United Arab Emirates.

How would your customers rate their experience with your venue? Would they give it a 7 Star Rating? Would they spend their hard earned money to invest in an event hosted by your facility?

If you’re ready to turn every customer into a fan and keep them coming back for more, Ruby can take you there! Ruby has the tools and experience to elevate your visitors and fans and motivate your staff to increase their customer satisfaction and their sales.

Short Bio for Ruby:
Certified Speaking Professional, Ruby Newell-Legner, offers 25 years experience as a professional speaker, facility manager and coach. As an award-winning, international speaker, Ruby works with venue managers to build better relationships: from front-line employees to customers, between co-workers and their peers, and from managers to the employees they supervise. Her clients range from municipal government agencies to Jumeirah Group, a Dubai based hospitality company known for their outstanding customer service. She has partnered with 21 professional sports teams to enhance their fans’ experience and provided training for more than 60 venues, including those hosting Super Bowl XLI, The 2006 Grey Cup, The 2008 US Open (Tennis) and the 2010 Olympics.

Session attendees from IAVM’s 2011 VenueConnect had this to say:
“I wish more people could have seen it!”

“Ruby was amazing!!! I'm very thankful that she was at conference to present this information. It sparked a lot of ideas for me and my colleagues.”

“Ruby was an excellent speaker. Highly enjoyable presentation!”

“Ruby was the best presenter this conference. Definitely the most prepared, engaging and packed with good info.”

“Could be presented as a keynote!”

Other Session attendees had this to say:
“Upbeat – informative – stimulating. Start the process; rekindle the mission!” – Cora Haltaufderheid, Chief Operating Officer, PMI Entertainment, Green Bay, WI

“Ta-da! I liked the feeling that I got, that improvement was reasonably attainable and great service was possible!” – Jim Wynkoop, General Manager, Chaifetz Arena - Global Spectrum, St. Louis, MO

“Informative and thought provoking! It will give me the tools that make is easier to instill these ideas in our everyday staff.” – Richard Baker, President, Fox Associates, LLC., St. Louis, MO

“Enlightening, inspiring and motivational. It will help us reinvent our old ideas into more productive ideas.” – Derek Crawford, Guest Services Manager, Indiana University, Bloomington, IN

“Ruby has an excellent understanding of IAVM industry; wonderful speaker!” – Keller Taylor, Director of Event Operations, Cedar Park Center, Cedar Park, TX

“Provided good, thought-provoking ideas and concepts. Ruby has given us lots to think about. There are lots of ideas in my head right now.” – Brian Ohl, General Manager, John Labatt Centre, London, ON

“Ruby was energetic in reviving the basics. Hospitality with heart.” - Julie Petit, Director of Client Services, San Jose Convention Center, San Jose, CA

“Goose-bumps! I am approaching my customer service needs with staff in mind, not the customer.” – Leigh Taylor, VP of Operations, Let’s Play Sports

“Engaging and energetic. I feel it will give me a launching pad as we work to re-motivate our staff.” – Joel Cox, Guest Services Manager, Civic Center of Greater Des Moines, Des Moines, IA

Member/Alliance: $49
Non-Member: $99