SEE, SAY, DO SOMETHING to Take Place at American Airlines Center on Monday, May 21

Dallas, Tx – American Airlines Center, The International Association of Venue Managers (IAVM) and the Dallas Independent School District have partnered to host a community outreach program, SEE, SAY, DO SOMETHING, that will be presented to over 6,000 middle and high school students, as well as 1,000 elementary school personnel, on Monday, May 21, 2018. 

SEE, SAY, DO SOMETHING is the first program of its kind, which will provide the Dallas ISD school community with the tools, training and resources to prevent, prepare for, respond to and recover from an active shooter crisis and other similar incidents.  The program will feature speakers from the FBI, Department of Homeland Security, DISD Police, IAVM, UNLV and Cheryl Lee Shannon, Dallas County District Judge.  Attendees will learn to look beyond physical security and receive the tools necessary to increase a heightened level of awareness of their surroundings. 

“As a community, we have the responsibility as a whole to take the lead in providing our school children with a safe and secure learning environment,” stated Mark Herrera, IAVM Director of Education and DHS Council Representative. “Our goal is to utilize member venues through IAVM and the voice of the student communities to provide an informative presentation and training to the entire school district(s) and school staff. Our focus is to train our students to look beyond physical security measures and receive the tools necessary on how to increase their level of awareness. We will collectively share and research best practices to protect one of our most valued assets...our students!”

SEE, SAY, DO SOMETHING has been created specifically with students in mind, with the Dallas ISD Teen School Board providing feedback and topics of discussion important to them and their peers as it relates to active shooter situations and situational awareness. A panel discussion with Teen School Board members will take place during the program where members will ask questions to the speakers and vice versa. 

The three participating organizations – American Airlines Center, Dallas ISD, and IAVM – are volunteering their time and resources to the program with hopes of it not only making an impact on the younger generation of the city of Dallas but with hopes of it growing to other cities around the country. 

“With recent tragedies, we feel there is a need to act and offer our support and resources to educate young people on how they can act to prevent similar situations and what to do if these situations occur,” said Dave Brown, American Airlines Center COO & General Manager. “We are proud to be supporting our community in hosting an important event like SEE, SAY, DO SOMETHING and we’re hoping to see other venues and cities take part in the future.” 

Sponsors for SEE, SAY, DO SOMETHING include Levy, Dallas Mavericks, Dallas Stars, All Commercial Floors, American Airlines, Freeman, Frito-Lay, Kelly-Eisenberg, Mary Kay, Pizza Hut and U.S. Concrete.

About American Airlines Center: Designed by architectural wizard David M. Schwarz and Dallas based HKS, Inc., American Airlines Center is considered one of the nation's top arenas. Since opening its doors in 2001, the Center has been setting the precedent for sporting and live entertainment events. Bringing in a wide variety of big name shows as well as being home of both the Dallas Mavericks and Dallas Stars, American Airlines Center consistently displays its unique versatility. Venue's Today Magazine named American Airlines Center the 5th busiest arena in the U.S. and the 8th busiest in the world in 2017.

About IAVM: Representing public assembly venues from around the globe, IAVM’s 5,600 active members include managers and senior executives from auditoriums, arenas, convention centers, exhibit halls, stadiums, performing arts centers, university complexes, racetracks, and amphitheaters. IAVM’s mission is to educate, advocate for, and inspire public assembly venue professionals worldwide. More information about IAVM is available at www.iavm.org or via @IAVMWHQ on Twitter.

About Dallas ISD: The Dallas Independent School District is continually preparing its more than 157,000 students for college or a career. The district offers a competitive mix of innovative programs, choice programs and instructional initiatives that support the increased academic achievement and the social and emotional development of its students. To learn more, visit www.dallasisd.org.



American Airlines Center
Melissa Koehler
469.865.3702 • mkoehler@aacntr.com

International Association of Venue Managers
Amy Fitzpatrick
972.538.1006 • amy.fitzpatrick@iavm.org

Dallas Independent School District
Robyn Harris
214.202.6806 • robharris@disd.org 

Thank you to our global partners.