CEIR conducts comprehensive, insightful and relevant research on the exhibitions and events industry. Attend this session to gain insight into the forecasted performance of the industry, 2018-2020, as well as how to access reports, and even more importantly, how convention centers can use the information CEIR produces. Trending topics to be discussed include the CEIR Index Report, a look at where CMOs are channeling their marketing spend, and a topic that should be at the top of everyone’s mind, creating engagement both on and off the show floor.

Speaker: Cathy Breden, CAE, CMP, CEO, Center for Exhibition Industry Research (CEIR)