All sessions held in Metro Toronto Convention Centre 713, unless otherwise indicated.
Sessions and times are subject to change.

Performing Arts Welcome and ASTC Presents The History of Theatre in Toronto
Monday, 9:00 AM - 10:15 AM

Speakers: Jack Hagler, ASTC, Partner, Schuler Shook; Robert Long, ASTC, Principal Consultant, Theatre Consultants Collaborative; Scott Crossfield, ASTC, Design Principal, Theatre Projects;

Join the ASTC guys as they explore Toronto’s deep theatre history, including the O’Keefe, the Hummingbird and the Sony Center. Once you’ve heard the great history of these theatres, you’ll want to rush over for the tour. And they’re all within walking distance of each other!



BootCamp Session 1&2: Plan A New Cultural Center!
Monday, 4:15 PM - 6:30 PM

Roy Thomson Hall (South Lobby)
(Roy Thomson Hall is located at 60 Simcoe St, Toronto, ON M5J 2H5100 and is short walk from Metro Toronto Convention Centre. Please allow yourself enough time to meet at the Main Entrance on Simcoe Street by 4:00 PM. Sessions begin at 4:15 PM.)

Speakers: Joshua Dachs, ASTC, Principal, Fisher Dachs Associates;

We’ll bring the problems, you bring your creativity. In this collaborative exercise participants will be divided into small working teams. Each will be given a specific situation – a town, or a theater company, or an abandoned building, or a wealthy donor that dreams of an intimate venue where they can star in their favorite 19C Spanish operettas, and you and your team of brilliant consultants will brainstorm, develop, facility concepts, marketing materials, suggested seasons and pitch them to the whole room. Easel pads! Crayons! Markers! Oak Tag (do they even have that anymore?). It’s a chance to bring your skills and imagination to bear on something completely different from what you do every day – and to have a great time doing it with your colleagues.



BootCamp Session 1
Monday, 4:15 PM - 5:15 PM

BootCamp Session 2
Monday, 5:30 PM - 6:30 PM

Roy Thomson Hall
(Roy Thomson Hall is located at 60 Simcoe St, Toronto, ON M5J 2H5100 and is short walk from Metro Toronto Convention Centre. Please allow yourself enough time to meet at the Main Entrance on Simcoe Street by 4:00 PM. Sessions begin at 4:15 PM.)

Location: North Lobby
Speakers: Sarah Fieger Robertson, CVP, Patron Services Manager, Peace Center; Max Long, Event Coordinator, Virginia Beach Convention Center;
From transgender restrooms to suspicious persons and hypodermic needle use, venues today are facing new challenges and uncharted territory. Participants will team up and be faced with real (and some not-so-real) scenarios that present a multitude of ethical and legal challenges. The solution may feel like the right thing to do, but how will our visiting attorney respond to the team solution?

Evacuation Obstacle Course
Location: Start in Simcoe Lobby
Working in teams, this will be active session to share and absorb the complex facets of evacuation management. The Obstacle Course will portray real environments with real problems we face in our Performing Arts Centers.

Just Put A Projector Up, It Will Be Fine
Location: Stage/Studio
Speakers: Robby Elliott, CVP, Director of Production, Mesa Arts Center; David Daly, CVP, Director of Programming, Sandy Springs Performing Arts Center/ Spectra;
Exploring the realities of event technology and the information required to manage AV resources effectively.

Mixology 101
Location: Pickering Room
Speakers: Sara Beatty, CVP, Theater Operations Manager, Kauffman Center for the Performing Arts; Trampas Brown, CVP, Superintendent of Operations & Programming, City of Medicine Hat;
Developing a menu of themed cocktails to complement your event is a fun and creative way to boost your patron experience while increasing your income. Breathe new life into your concession stand with this hands-on session where you’ll learn new techniques from a master mixologist. With the help of our guest bartender, participants will be creating (and sampling) new “specialty cocktails”, that are both delicious and efficient to produce in a fast-paced environment.

Locations are subject to change based on venue's availability.



Performing Arts Keynote: Dasha Kelly – Here And Now
Tuesday, 9:15 AM - 10:15 AM

Speakers: Dasha Kelly, Creative Change Agent, Mpact Communications

How can venues translate brick and mortar into satellites for transformation? Dasha Kelly offers an alchemy of performance, musings and perspective to inspire creative strategies, examine our shared ""here and now"" and empower fresh steps --both big and necessarily small-- from here. Dasha uses her words and art as tools for building inspiration and community. She founded a non-profit that has created training experience for young teaching artists and a community of urban art-ivists and has facilitated transformational programs and discussions throughout the U.S and in Canada, Botswana, Beirut and Mauritius. Dasha is an alum of HBO’s Def Poetry Jam, been named Milwaukee Artist of the Year and twice finalist as Poet Laureate for the state of Wisconsin, serves on the board of Jaded Ibis Press and delivers a new, one-woman show about power, class, race, privilege and truth called Making Cake.



Making the Deal: Landing the Best Shows For Your Venue… and (Hopefully) Making Money Along the Way!
Tuesday, 10:45 AM - 11:30 AM
Room 714A

Speakers: Rob Zifarelli, Agent, Paradigm Talent Agency; Ted Heinig, Vice President of Concerts, AC Entertainment; Ty Sutton, Executive Director, Butler Arts Center; Sean Wright, Executive Director, Grand Theater;

For performing arts venues, it’s very important to remain competitive and land the best shows for their market. This session will dive into the current trends in presenting, rental deal making, co-promotion partnerships, financial negotiations, and what the overall marketplace is doing to get a’ leg up’ and book more shows in their venues.



Taking Accessibility to the Next Level
Tuesday, 10:45 AM - 11:30 AM

Speakers: Kate Welsh, Moderator - Taking Accessibility to the Next Level, Kate Welsh; Kyle Wright, Director of Digital Products, The Shubert Organization; Rebecca Singh, Professional Audio Describer, Live Describe;Catherine MacKinnon, Panelist Session on Theatres Access, DATT; Kat Germain, Professional Audio Describer, Live Describe

This panel will share tips on deepening your relationships with people of all ages who are Deaf or have other disabilities. You will learn how your venue can improve the experience for these guests though the use of new available technologies, wheelchair access, sign language interpretation, open-captioning, and audio description. Topics to also include:

  • Learn how to identify service providers
  • Schedule and advertise accessibility offerings
  • Enhance facility access through knowledge sharing


Performing Arts Town Hall 1
Tuesday, 3:30 PM - 4:15 PM

Speaker: Joe Levy, Moderator, Apollo Theater;

Town Hall 1 will bring together all of the PAMC attendees into one group to discuss the topics and trends facing the PAC industry today. Town Hall II will break the attendees into three groups: Front of House, Back of House, and Administration.



From Contract to Stage
Tuesday, 4:45 PM - 5:45 PM

Speakers: Robby Elliott, CVP, Director of Production, Mesa Arts Center; Sara Beatty, CVP, Theater Operations Manager, Kauffman Center for the Performing Arts; Trampas Brown, CVP, Superintendent of Operations & Programming, City of Medicine Hat; Chris Kerr, Managing Partner, XA;

This session will focus on navigating through negotiations that take place after the ink dries. How do you make the budget work in a practical way, without losing the integrity of the show, and providing a positive experience for the agent, promoter, and production staff? Examined from the production manager’s vantage point, attendees will be given tools and techniques for the initial contracting thru the curtain closing.



Wednesday, 9:15 AM - 10:15 AM

Speakers: Ashley Keen, CVP, Production Manager, Mesa Arts Center; Jennifer Norris, Assistant Managing Director, San Francisco War Memorial and Performing Arts Center; Jodi (Feder) Cobalt, Director of Production, YERBA BUENA CENTER FOR THE ART; Katherine Georgeson, FAIA, Architect, ORCHESTRA Design Studio; Michael Tipton, Director, Pompano Beach Cultural Center;

Chances are that employees and guests in your venue identify with one or more letters in this alphabet mix. Learn ways to welcome everyone, broaden inclusiveness and diversity at your venue, and expand viewpoints and revenues. Even if, and especially if, one of these letters isn’t you, this session panel of peers and subject experts will provide a toolkit of understanding and resources.



RFP, RFQ, Request For Help
Wednesday, 10:45 AM - 11:30 AM

Speakers: Alec Stoll, Partner, Theatre Planning and Design, Stages Consultants, LLC; Melora Cybul, Consultant, AMS Planning & Research; Wes Jenkins, President, Down Stage Right Industries Ltd;

How do you navigate the competitive bidding process when you have an upcoming project or need new equipment? Procurement can be daunting. Do you publish an RFP, RFQ, RFT or an RFI? This session focuses on choosing the best process for accomplishing your goals. Seasoned professionals will provide insight, best practices and tricks of the trade to achieve successful results from your efforts. Good RFPs = Good Proposals = Successful outcomes!



Performing Arts Round Tables
Wednesday, 1:45 PM - 2:30 PM

Sit around a table with your peers, coupled with experts, for an open discussion about today's hot topics, industry buzz and foreseen challenges.



Building, Leading, and Managing Teams
Wednesday, 2:45 PM - 3:45 PM

Speakers: Diana Martinez, "Spark your creativity and imagine the possibilities.", DLM Creative;

Join national speaker, Diana Martinez, for a fast-paced, engaging session on how to be a “Creative Leader”  with a focus on trust, the impact of empowering an employee to contribute in a meaningful way and giving your “Rock Stars” a stage to shine. Diana’s interactive style will inspire you to create a culture of collaboration and creativity, and encourage out of the box thinking to build strong, engaged and successful teams! 

Diana Martinez is the Director of the McAninch Performing Arts Center and most recently she was the President of The Second City where she led the strategic planning for a major expansion of the historic facilities and was responsible for the creation of Second City's newest band, UP Comedy Club.


Performing Arts Town Hall 2
Wednesday, 4:15 PM - 5:15 PM

Speakers: Janet Albanese, Production Discussion Leader, Des Moines Performing Arts; Jason Blackwell, CFM, Associate Vice President, Operations, California College of the Arts; Philip Verrastro, Assistant Executive Director, The Classic Center Authority;

Town Hall II will break the attendees into three groups: Front of House, Back of House, and Administration.


Thank you to our global partners.